Even though the scope of asphalt pavement contracts in Kentucky has changed a lot in the past few years, residential customers are still the bread and butter. You will have those massive city or commercial contracts. But the steady work that you are getting from homeowners is the key to your business staying in good shape. It is why you must always point your customers in the direction of the best material for their driveway.
There was a time when other materials had more popularity. Many customers used to think it was concrete that would give them great value for money. But perceptions are changing. And as an asphalt paving company in Kentucky, you can take advantage. It is the right moment to try and get more residential customers. People are starting to see that asphalt is the king when it comes to getting value for a residential driveway.
Asphalt Offers Quality and Affordability
Have most of your customers seen a newly created asphalt driveway? They look incredible. And your business can take advantage of these looks. It is a good idea to show customers quality photos and pictures of these driveways. It will help them understand what they are getting for the money. If you can take a customer to a nearby site where you completed a driveway pavement project, it is even better.
When customers get to see these asphalt driveways for themselves, they are converted to the idea of using asphalt. And when you tell them about the price per square foot, they are instantly ready to make a deal. They probably did not even realize how asphalt was a lot cheaper than concrete. Many customers do not know about that price advantage.
Easy Repairs and Maintenance
Another fact that you must mention with respect to asphalt is the repairability. As a driveway pavement contractor in Kentucky, you probably complete repairs on concrete all the time. And you have to charge customers a good amount of money. The repairs take a long time and they are expensive. Talk with your new customers about these experiences. Tell them about how much homeowners must pay for concrete driveway repairs.
And then mention asphalt. Talk about how asphalt is a lot easier to repair. Mention how taking out a slab of the asphalt pavement and putting in a new slab is easy work. It is a quick process and the end result is usually great. Asphalt driveways are some of the most durable in the world. They will last for decades. And the annual maintenance is very affordable too.
Asphalt is the whole package when it comes to a residential driveway or walkway. Sure, materials like stone pavers are better aesthetically. But they also cost five or six times more to install. Most customers want the whole package. They want looks, durability, ease of use, repairability and good upfront prices. And that is what you can give them with asphalt. It is just a matter of showing the customer how much value they are getting.
When the customers begin to understand the value of asphalt, it is a lot easier to get them onside for a new driveway pavement project. It is also helpful to tell customers when their older driveway is beyond repair. Explain how spending a bit more now would secure their driveway for the coming decades – instead of throwing more money at repairing their older concrete driveway.